Home » Web Design (Page 2)

Category Archives: Web Design

Web Design – Week 8 Assignments

Web Design Online Class


Week 8 Objectives
• Overview of SEO Link found here



  • Check some of your pages with the page authority tool and email the results to me
  • Complete Week 8 Quiz


Week 8 Quiz

Web Design – SEO – Coverage and Meaning

When creating a website, a topic of discussion and work is the SEO. What exactly is SEO, in regards to webdesign?


SEO or Search Engine Optimisation can be defined as “the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it’s simply quality control for websites.” [Source]

Simply put, you’re writing an article covering a topic. Within your article, you will be using words most people will be searching on, as well as creating simple links for people to quickly share your article.

Let’s say you’re creating a gamer website, and you’re creating an article to cover the topic of a specific new game. You know by reading our content post, we will want to include videos, sources outside our article, as well as a write up in our own words to make it unique for our readers. As we do this, we will also be sensitive to the possible words someone will use to search for this information. We will use these same words within our article. This way, when the search engines use their spiders through our website, they will be picking up these search terms. The better our article is written with the higher search terms used, the more chance our page will be viewed as an authority page.

Authority Page

Page Authority views each web page individually, and has a metric applied to it. The higher the metric, the higher (or more authorative) the page is viewed. You can also think of each page is weighed in quality content. The better the page, the more chance it will be shown in search engines, when someone is searching on certain words.

As you write your game review on the new game, you wouldn’t begin to discuss your grandma’s cookie recipe. You would stay on topic and use words, believed to be used in searching for that game.

Make sense?

A free Page Authority Checker by small seo tools can be found. This free page provides you results on your page, as well as domain. The page authority metric is scored at the individual URL level, meaning that each URL/page will return different values. This is in contrast to Domain Authority which is based off of an entire domain’s score. This can give you an idea of the quality (when viewing page authority) of your articles.




Out of curiosity, I checked my last week’s Web Design article on content. I only received a 1 out of 100 on my page, and 16.67 overall for my domain. I will need to play with additional words, to see if I can raise that score up.  But this is why you see specific domains (websites) dealing with one specific topic. By dedicating one topic of interest in a website, the results of authority will be higher.

How do you increase page/domain authority?

A good article written by Rohit Palit. The article and title is How to increase domain authority. This article has 10 K words. While long, it is a good read in a comprehensive look at domain authority and how to increase it.

Some things he comments to help improve your site’s domain authority are:

  • Structure of your site
  • Content
  • Using Social Media
  • Branding
  • Keep an average number of links in your page within limit
  • Research and Find what works best in your field
  • Produce something totally unique

Much more can be viewed, which I highly recommend reading.


Back to SEO

Above is a brief six minute video explaining SEO (Search Engine Optimization) in how it works on search engines.

The video brings up back links.

A backlink for a given web resource is a link from some other website (the referrer) to that web resource (the referent).[1] A web resource may be (for example) a website, web page, or web directory.[1]

A backlink is a reference comparable to a citation. The quantity and sources of backlinks for a web page are among the factors that Google‘s PageRankalgorithm evaluates in order to estimate how important the page is.[2][3] The PageRank score is, in turn, one of the variables that Google Search uses to determine how high a web page should go in search results.[4] This weighting of backlinks is analogous to citation analysis of books, scholarly papers, and academic journals.[1][3]

So you have created an awesome article, covering the new game. You will want to promote your article to other websites, via social media, posting your article link on their site ( this is why you see people see use comments saying, check out my article). This will have other sites start using your content on their own webpages as references. The more that begins to use your articles, the better your SEO will be.


Web Design – Week 7 – Quiz

Please enter your email:

1. What is content?


2. The format of your website will not effect the audience.


3. With the two examples of IGN and GameSpot, which format did you prefer, and why?

4. Many websites pull information from many sources. One way to give your audience additional information is to


5. As you build your site with content, you can and should give internal links (links to your other posts), when possible.


Question 1 of 5

Web Design – Week 7 Assignments

Web Design Online Class


Week 6 Objectives
•Overview of Content Link found here



  • Create 3 new posts
  • Complete Week 7 Quiz


Week 7 Quiz

Web Design – Is Content Still King?

At this point, you may have figured out, creating and hosting a website is not just about the setup. There requires something of interest for the readers (your viewers) to return back to you. Regardless if your site provides information on the latest news, your personal hobbies, links to other cool stuff, the audience is looking for good content.


What is Content?

Content can be defined as “the substance or material dealt with in a speech, literary work, etc., as distinct from its form or style:”

I like Wikipedia’s definition:

In publishing, art, and communication, content is the information and experience(s) directed towards an end-user or audience.[1] Content is “something that is to be expressed through some medium, as speech, writing or any of various arts”.[2] Content can be delivered via many different media including the Internet, television, audio CDs, books, magazines, and live events, such as conferences and stage performances.

Everyone conveys or expresses differently. You may be writing on the same subject in your webpage, but how you write it, defines your content, over another. One of the main goals in hosting a website, is to provide content to the reader (audience). This can be expressed through videos, podcasts, articles, or a cumulation of all. The point is, you will need to keep providing content on a consistent basis, to keep your audience engaged on your site. Basically, you want them to keep coming back to you for more information on the given topic your providing.

My Content Versus Others

We already commented on what content is, and hinted your uniqueness in providing the content. You will be providing information that exist elsewhere. However, you will stand out, by communicating that information in your own words and style.

Let’s compare two gaming websites, that provide a review on the same game. [http://www.ign.com/games/reviews and http://www.gamespot.com/reviews/ ]

In both sites, the review covers the game, “Batman: The Telltale Series — Episode 2: Children of Arkham Review”.

Upon clicking the review link, you can see each site has very different formats to provide their content.


GameSpot jumps right into the review. It provides a video of the gameplay, with the common links. Notice the review is also at the forefront, where the audience can jump right into reading the review.



In contrast, IGN provides their rating, with links to each section of the review.  Two separate methods in providing the content.


I had to do two clicks to see the write up in IGN versus Gamespot one click.


Which one is more appropriate? That depends on the audience. Each of the audience members will prefer one over the other.

The point is, when you create your content, you will need to find:

  • The best format to give your audience what they are looking for.
    • This is your website design, theme, and how you setup internal and external links to other sources.
  • Provide your own unique way to write, and distribute your content.
    • This will take time, and getting feedback from your audience.

Copy Cat and Copy Right

You will also need to decide if your website’s content will be

  • A) your site is used as a hub for information
    • Meaning to provide links and references to other material
    • Your audience would come to your site as a one stop view from across the internet
  • B) your site is providing information from you, in your own voice
    • Your creating your own articles and posts

I have seen both methods used. The decision will be how your wising to engage in your audience, and the purpose of your website. If you choose a then you can create scripts to automatically pull in other websites articles. If you use b, then you will be spending time in creating your own content.

What you will need to keep in mind, regardless of which method, is to give credit to the information being provided. This would mean to create a “source” link to the original article your pulling your work from, or “mention” where you pulled the information from.

If you copy and paste the exact information, then treat it like a quote.

At the end of the day, in my opinion, the information is the same, only regurgitated in a different format.


If you think about it, this same classes.mattcole.us site is being filled up by unique content. You can probably find this same information elsewhere online. However, I am pulling specific information and compiling it, by using my own method and voice.

You will be doing the same thing on your website. You will be researching the information you wish to present to your audience, and give it to them in your own unique way.


Above is a good review of Content. While this is an add, it does provide you examples I have mentioned above.

Web Design – Week 6 – Assignments

Web Design Online Class


Week 6 Objectives
•Overview of Search Engines Link found here



  • Create 3 new posts
  • Submit your site to Addme
  • Complete Week 6 Quiz


Week 6 Quiz

Web Design – Week 6 – Quiz

Please go to Web Design – Week 6 – Quiz to view the test

Web Design – Search Engines

At this point, we see web pages are nothing more than textual content sitting on a server. How the reader finds your content is dependent on your ability to spread your website through social media, word of mouth, and the internet search engine.

Internet Search Engine

Internet search engine can be defined as:

1. A software program that searches a database and gathers and reports information that contains or is related to specified terms.
2. A website whose primary function is providing a search engine for gathering and reporting information available on the Internet or a portion of the Internet.
The search engine, or Word Wide Web (WWW) search engines have been around since the 80’s. The original search engines kept indexes of files stored on servers connected to the internet.
Some orginal search engine programs predating the WWW included:
  • Gopher
    • Gopher was a server that presented its contents as a heirarchically structured list of files. Many of these were converted over to Web sites. Gopher was originally developed at the University of Minnesota and named after the school’s mascot. Veronica and Jughead were search engines allowing you to search global indices stored in the gopher systems.
  • Archie
    • Archie s a program that enables you to search for files anywhere on the Internet by filename. Archie is also touted as being the first search engine on the web. The name Archie was derived as being short for  “archive”. Archie was written by Alan Emtage, in McGill University (Montreal) in 1990. The Archie search engine was a simple search engine that would keep an index of the file lists of all public FTP servers it could find. More can be read on Archie here.


How Internet Search Engines Work

Search engines use programs to crawl and index websites on the Internet. To date, there are more than 60 trillion individual pages online.Crawling is done by programs referred to as Spiders. Get it, spiders crawl the web. These spiders move link to link from one page to another gathering information. They then take that information back to the search engine in order to store it for the public to search on the engine for those websites of interest.


Meta Tags

Meta tags allow the owner of a page to specify key words and concepts under which the page will be indexed. This can be helpful, especially in cases in which the words on the page might have double or triple meanings — the meta tags can guide the search engine in choosing which of the several possible meanings for these words is correct. Ideally, the meta tags reflect the content of the web page. However, over years, many attempt to use meta tags having nothing to do with the page’s content, for the only reason to acquire people to view their page. To avoid situations like this, the robot exclusion protocol was developed.

The index

Programs referred to as Spiders, crawl the web in search of finding information on Web pages. Once they do, they return this information to the search engine as useful as possible. These are programs that never stop, as the information on the Web constantly changes.The index is simply a lookup table, a data structure, usually an array or associative array, often used to replace a runtime computation with a simpler array indexing operation. Once indexed, the results are then ranked by popularity.

You can think of it this way. A program that crawls on your computer, and updates an excel grid with specific words and location of the information found on your computer.

Creating the Search

Searching through the index, is referred to as a query. This is a submission of a search to the search engine.Building a more complex query requires the use of Boolean operators that allow you to refine and extend the terms of the search. Searched by Boolean operators are literal searches, looking for words or phrases exactly as entered.

  • Concept-based searches involves using statistical analysis on pages containing the words or phrases you search for, in order to find other pages you might be interested in.
  • Natural-language consists only of normal terms in the user’s language, without any special syntax or format. ATG Search allows a user to enter terms in any form, including a statement, a question, or a simple list of keywords.


Moving on. There are many “promotional” sites to submit your website too. One of the better, free ones I have come across is ‘Addme’. The free submission site, will submit your website to 20 top search engines. Check it out to promote your site. You can also use their meta tag generator, also available.

Web Design – Week 5 – Quiz

Please go to Web Design – Week 5 – Quiz to view the test

Web Design – Week 5 – Assignment(s)

Web Design Online Class


Week 5 Objectives
•Overview of Servers and Clients Link found here



  • Continue working on your Website.
  • Complete Week 5 Quiz by next Monday.


Week 5 Quiz