When creating a website, a topic of discussion and work is the SEO. What exactly is SEO, in regards to webdesign?
SEO or Search Engine Optimisation can be defined as “the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it’s simply quality control for websites.” [Source]
Simply put, you’re writing an article covering a topic. Within your article, you will be using words most people will be searching on, as well as creating simple links for people to quickly share your article.
Let’s say you’re creating a gamer website, and you’re creating an article to cover the topic of a specific new game. You know by reading our content post, we will want to include videos, sources outside our article, as well as a write up in our own words to make it unique for our readers. As we do this, we will also be sensitive to the possible words someone will use to search for this information. We will use these same words within our article. This way, when the search engines use their spiders through our website, they will be picking up these search terms. The better our article is written with the higher search terms used, the more chance our page will be viewed as an authority page.
Page Authority views each web page individually, and has a metric applied to it. The higher the metric, the higher (or more authorative) the page is viewed. You can also think of each page is weighed in quality content. The better the page, the more chance it will be shown in search engines, when someone is searching on certain words.
As you write your game review on the new game, you wouldn’t begin to discuss your grandma’s cookie recipe. You would stay on topic and use words, believed to be used in searching for that game.
A free Page Authority Checker by small seo tools can be found. This free page provides you results on your page, as well as domain. The page authority metric is scored at the individual URL level, meaning that each URL/page will return different values. This is in contrast to Domain Authority which is based off of an entire domain’s score. This can give you an idea of the quality (when viewing page authority) of your articles.
Out of curiosity, I checked my last week’s Web Design article on content. I only received a 1 out of 100 on my page, and 16.67 overall for my domain. I will need to play with additional words, to see if I can raise that score up. But this is why you see specific domains (websites) dealing with one specific topic. By dedicating one topic of interest in a website, the results of authority will be higher.
How do you increase page/domain authority?
A good article written by Rohit Palit. The article and title is How to increase domain authority. This article has 10 K words. While long, it is a good read in a comprehensive look at domain authority and how to increase it.
Some things he comments to help improve your site’s domain authority are:
- Structure of your site
- Using Social Media
- Keep an average number of links in your page within limit
- Research and Find what works best in your field
- Produce something totally unique
Much more can be viewed, which I highly recommend reading.
Back to SEO
Above is a brief six minute video explaining SEO (Search Engine Optimization) in how it works on search engines.
The video brings up back links.
A backlink for a given web resource is a link from some other website (the referrer) to that web resource (the referent). A web resource may be (for example) a website, web page, or web directory.
A backlink is a reference comparable to a citation. The quantity and sources of backlinks for a web page are among the factors that Google‘s PageRankalgorithm evaluates in order to estimate how important the page is. The PageRank score is, in turn, one of the variables that Google Search uses to determine how high a web page should go in search results. This weighting of backlinks is analogous to citation analysis of books, scholarly papers, and academic journals.
So you have created an awesome article, covering the new game. You will want to promote your article to other websites, via social media, posting your article link on their site ( this is why you see people see use comments saying, check out my article). This will have other sites start using your content on their own webpages as references. The more that begins to use your articles, the better your SEO will be.